In the ten plus years I’ve known Maverick I’ve watched and admired the way that he, LeBron, and the team from The SpringHill Company are changing the way the world thinks about the role of creators, by building one of the most powerful platforms for tapping into diverse talent and driving change. “Our industry has the opportunity and responsibility to engage with culture, to create messages that are both authentic and memorable, as well as to play our part in improving the world around us. The SpringHill Company will partner with IPG agencies to offer brands unmatched access to the world’s most sought-after creative talent, allies, artists and athletes, delivering a unique and unfiltered perspective from The SpringHill Company’s strategic and creative production resources. The joint venture will supercharge The SpringHill Company’s mission to empower and elevate creators of color by connecting them to IPG clients, some of the world’s largest and most recognizable brands, to support, shape and jumpstart influential, culture-defining projects. IPG’s portfolio of creative, media and marketing services specialists will leverage this joint venture to enhance their short- and long-form creative content for brand marketers. This partnership will bring IPG clients together with The SpringHill Company’s community of diverse and influential creators, emerging talent and modern changemakers to create culturally-relevant and purpose-driven content, partnerships, experiences and products that bring to life The SpringHill Company’s mission to empower greatness in every individual. The company’s board includes Elisabeth Murdoch, Serena Williams and several other notable finance and business figures.įollowing up on Space Jam, SpringHill has a new take on House Party set up at New Line and Hustle at Netflix, a movie starring Adam Sandler.New York, NY, J(GLOBE NEWSWIRE) - Interpublic Group (NYSE: IPG) and The SpringHill Company, the Emmy award-winning media conglomerate spearheaded by LeBron James and longtime business partner Maverick Carter, today announced the formation of a joint venture, IPG x The SpringHill Company. SpringHill’s operations span branded content, marketing services, podcasts, and scripted and unscripted film and TV projects. As important, if not more so, than its theatrical performance has been its role in driving subscriptions to HBO Max, the streaming service where it played alongside theaters for its first month of release. James starred in and produced a remake of Space Jam, a summer release faring fairly well for Warner Bros with more than $150 million at the global box office. It raised $100 million in funding from investors including Guggenheim Partners and the University of California. marketing agency were united into a single SpringHill-branded entity. Last year, SpringHill Entertainment, athlete empowerment entity Uninterrupted and the Robot Co. The same company that is said to be in talks to buy control of Westbrook. Reese Witherspoon’s Hello Sunshine was acquired over the summer by a new entity led by former Disney execs Kevin Mayer and Tom Staggs. A wide range of content suppliers are entertaining offers amid favorable market conditions, among them Imagine Entertainment and Will and Jada Pinket Smith’s Westbrook Inc. People familiar with the negotiations expect James and Carter to remain in control of the company, but the discussions are an effort to tap a surging M&A market for fresh resources. Breakout Australian Sitcom 'Colin From Accounts' Season 2 Goes Into Production
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